Fawaz Al Hokair opens first Estee Lauder showroom under strategic partnership agreement

Fawaz Al Hokair (Tadawul 4240) opened its first showroom selling Estee Lauder’s products in the Middle East, according to Faisal Abdullah Al Jedaie, Al Hokair’s CEO. The store opening comes under the recently signed strategic partnership agreement with Estee Lauder, with plans to open more showrooms during 2019 across the Kingdom. The outlets will exclusively sell Estee Lauder, Smash Box, and other brands yet to be disclosed. This move is part of the company’s strategic plan to enhance its performance and better accommodate to consumer needs.