Fawaz Abdulaziz Alhokair Co. (“Alhokair”), the leading franchise retailer in Saudi Arabia has signed a franchise agreement with Alo Yoga, the renowned US-based global yoga and athleisure brand. This unprecedented retail partnership enables Alhokair to introduce its Saudi active and fashion-savvy customers to Alo Yoga’s vibrant collection of high quality yoga clothing and accessories through its e-commerce channels and store network, with the first mall outlet set to open at Kingdom Centre, Riyadh.
In line with its strategy to offer Saudi customers an enriching, unique and omnichannel retail experience, Alhokair is diversifying its product offering to meet the rising demand for comfy, functional, and fashionable clothing and accelerate its growth in the Kingdom. The partnership with Alo Yoga is aligned with Alhokair’s goal of spreading a healthy and active lifestyle in the country by supporting a community in which holistic practices such as yoga are becoming a way of life. Notably, this is Alo Yoga’s first franchise agreement outside the United States.
Speaking on the newest franchise brand, Marwan Moukarzel, CEO of Alhokair, said: “Triggered in part by the pandemic, Saudi customers have in the last year or so become increasingly health and fitness focused and have begun incorporating exercise routines into their daily life. In keeping with this trend, we have seen strong growth in customers choosing to shop for exclusive sports and athleisurewear brands from around the world, in stores and online.
“As a leading retailer in Saudi Arabia, we are keen to address these shifts in customer preferences. Through online and offline solutions, we are focused on diversifying our product mix and offering our customers a truly omnichannel retail experience, which we believe is the future. By joining our family of brands, Alo Yoga with a young, always-on-the-go following, can expect to rapidly expand its presence in the Kingdom, and eventually across the region.”
“This is a groundbreaking partnership for us, as we expand our global footprint starting with Saudi Arabia,” said MarcoDeGeorge, co-founder and co-CEO of Alo Yoga. “We are excited that the Saudi market has become increasingly health and fitness focused and are glad we can be there for that as our mission is to spread health and wellness as well as build community.”
Alo Yoga is a lifestyle brand, recently named to Fast Company’s list of Most Innovative Brands and known for its studio-to-street fashion with a focus on health, wellness and mindfulness, and giving back to community through CSR efforts. It is also known for its celebrities, supermodels and social media influencer following that includes Kendall and Kylie Jenner, Jennifer Lawrence, Scarlett Johansson, Miley Cyrus, Rosie Huntington-Whiteley, Sara Sampaio, and Alessandra Ambrosio, to name a few.
Today, Alhokair operates more than 1,800 retail stores across 12 countries. Its portfolio comprises more than 90 international and local brands in fashion, beauty, sports, multimedia, and food and beverage. The business is focused on growing and diversifying its retail offer into a lifestyle experience, by building an omnichannel footprint in domestic and international markets.
Alo is a Los Angeles-based premium lifestyle brand with a mission to bring yoga to the world, spread mindful movement, inspire wellness and create community. Since launching in 2007, Alo has become a global leader in activewear design and its franchised fabrics. Alo is eco-aware and has been W.R.A.P. Certified in a humane and sweat-shop-free environment since day one. An acronym for Air, Land, and Ocean, Alo has a studio-to-street mentality that transcends fashion and goes beyond the mat. Alo is available online at www.aloyoga.com and Alo sanctuaries in Los Angeles, New York, and San Diego as well as select retailers.