With more than 10 years’ experience in producing quality clothing for children, Tape à l’oeil has become a favourite with parents around the world. Designed for babies and children up to the age of 14, Tape à l’oeil’s collections offer comfort, protection and a lots of fun and style to their wearers. Shoppers can pick up an entire outfit from Tape à l’oeil, thanks to the brand’s all-encompassing collections. From T-shirts and cardigans to shorts and blouses, the brand offers fun clothing for both boys and girls, with nightwear and beachwear completing the set. Established in France, Tape à l’oeil has grown to become a prominent European childrenswear and babywear brand, with nearly 200 stores across the world. Since the brand was launched in Saudi Arabia in 2003, it has earned popularity in the Middle East and Eurasia, and shoppers can now visit stores in Jordan, Azerbaijan and Armenia.