FG4 Woman is a brand created by renowned designer George Davies. He became a household name in the UK having founded Next womenswear, George at Asda and the Per Una collection for Marks & Spencer. The brand philosophy is simple: it’s all about colour and “giving customers a fun environment to shop in, and an excellent service”. FG4 Woman is a fun and powerful brand designed for women wanting a choice of tribal prints, statement pieces, sophistication, fun and gorgeous luxury for every day. The FG4 woman clothes are easy to wear. All pieces are designed to work together, allowing the style conscious woman to pick the separates she likes, knowing that together they’ll build the perfect wardrobe capsule collection. Get to know George and his vision for FG4 Woman and prepare to be wowed by the eye-popping colours and funky prints inspired by catwalk shows in London, Paris, New York and Milan when you shop the brand in stores across the Middle East and Africa.