FG4 Kids and FG4 Woman are brands by fashion design guru George Davies. An icon in cities like Milan, Paris, New York and London, George has been called ‘designer of the decade’, having founded Next womenswear and the Per Una collection for Marks & Spencer. FG4 Kids is bright, colourful and energetic – just like its customers. Separate collections are available for girls and boys from 0-3 years and 3-14 years, and all collections match soft-touch fabrics with vibrant, fun designs. The FG4 Kids brand is all about “giving customers a fun environment to shop in, and an excellent service”. To get the full FG4 Kids experience you can visit any of the brands stores, located throughout the Middle East.